OUR STORY
Irabira is an effort to introduce a brand that speaks the language of love, happiness and free spirit. A source of inspiration to look at the world in a modern & unique way.
ABOUT THE BRAND
Irabira is a premium womens' easy wear clothing brand. A brand that is easy to wear, effortless to carry. It offers an assortment aimed at enhancing life, and the life one aspires to lead - to refine one's wardrobe & fill the heart.
Its predominantly influenced by summery & tropical, laid-back, fuss-free & relaxed way of life.
Hence easy and flowy fabrics for that soft summer look with a handcrafted look is noticeable in the styles. Irabira can be worn in a regular city life while stepping out for luncheon or an evening “soiré” as well as on a
holiday.
Irabira being easy to wear, promotes handloom cotton, pure linens, silks, silk blends and pristine laces. We practice and encourage usage of handloom cotton and linen to promote Indian textiles and weavers. The fabrics used are based on the idea of celebrating the process of hand-woven and hand-crafted Indian textiles - the clothes are little stories that narrate the process that goes into their making.
Intricately handcrafted embroidery techniques have been introduced into easy contemporary silhouettes and styling. The “hand-made” quality is very evident in all our products.
CRAFTED FOR YOU WITH LOVE
Our mission at Irabira is to surprise and delight you with unexpected, distinctive designs for your closet. We craft our products with care, ensuring that any treasure you find with us is unique, just like you.
At Irabira we fondly describe the personal touch as “crafted for you with love”… as it's not only about Design, it's about our Feelings.
Our customer is a creative-minded woman who wants to look like herself, not the masses. She has a sense of adventure about what she wears and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends. She tries to find a connect between her choice of clothes and her persona.
We at Irabira recognise that personal style as we believe in the beauty of you the individual. Hence, we craft thoughtful pieces which our customer will cherish and treasure.
To her, Irabira is a portal of discovery. An object for her to lose - and find herself, to indulge her creative side without compromising on the comfort and the quality.